Real Estate Brokers In Las Vegas - Ales Morrow and Michelle Sullivan are Las Vegas realtors who are starring in the new reality TV show, Selling Summerlin. The show's executive producer Ty Council of Ouse Media Group helped create VH1's reality real estate show Love & Listings. (Ouse Media Group)
Las Vegas realtors Alez Morrow and Michelle Sullivan will star in the upcoming reality TV show, Selling Summerlin. The show's release date and where it will air has not been set. (Ouse Media Group)
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Ouse Media Group Las Vegas writer Buck Wargo spoke with Las Vegas luxury real estate brokers Ales Morrow and Michelle Sullivan about the upcoming reality TV show, Selling Summerlin. The show will look into the brokers' business dealings and their personal lives, as well as those of their families and clients.
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Ouse Media Group Las Vegas real estate agents Alez Morrow and Michelle Sullivan are filming a reality TV show, Selling Summerlin, at a luxury home in The Ridges complex.
Ouse Media Group Las Vegas writer Buck Wargo spoke with Las Vegas luxury real estate brokers Ales Morrow and Michelle Sullivan about the upcoming reality TV show, Selling Summerlin. (Ouse Media Group)
California resident Ty Council of Ouse Media Group is the executive producer of Selling Summerlin. He helped create VH1's reality real estate show, "Love & Listings." (Ouse Media Group)
Ouse Media Group Sale Summerlin Executive Producer Tai Savet of Ouse Media Group is filming a luxury home to be featured on Las Vegas Luxury Realtors reality TV show
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Ouse Media Group Las Vegas luxury realtor Michelle Sullivan will star in reality TV real estate show Selling Summerlin.
Two Las Vegas realtors will star in a new reality TV series about the Valley's luxury real estate market.
"Selling Summerlin," from the creators of VH1's reality real estate show "Love & Listings," will focus on what it describes as "Sin City's aggressive and luxury real estate market."
“Howard Hughes Corp. and Summerlin are not affiliated with this production, nor have we licensed the use of the Summerlin name in connection with any aspect of this series," said a spokesperson for The Howard Hughes Corp. in a written opinion.
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The stars of the series are brokers Michelle Sullivan of Berkshire Hathaway HomeServices Nevada Properties and Alez Morrow of Synergy Sotheby International Realty. Both will compete and collaborate on some of the city's biggest listings and high-profile clients. The show's release date and where it will air has not been set.
Sullivan met Morrow in late 2020 through a mutual friend, Ty Council of Ouse Media Group, executive producer of Selling Summerlin. He said he thinks a luxury real estate show in Las Vegas would be successful.
The series will not be scripted, but instead will show what the luxury realtor does mostly in Summerlin, which he has dubbed "Newport Beach in Vegas" with a cast of characters. It's about "female empowerment" — two single realtors who work for themselves and can take care of themselves, he said. He declined to name the other brokers who will be involved.
"There's going to be a lot more drama than they think, and none of it is going to be scripted," said Council, a California resident. "You're going to see a good old authentic rush to the finish line and everyone is going to do whatever it takes to get there."
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The show will delve into the personal lives of brokers and their families and clients. It will also review the transactions and how the deals were made.
"Vegas never had a chance to show what it's all about," Council said. “Coming from California and seeing what Summerlin looks like, I love it. Californians have a stigma about Las Vegas - we'll have fun there, but we want to leave and never think about living here. We're going to say this is the new hot spot and these ladies are going to show a different side of Las Vegas."
Sullivan primarily buys and sells condos at The Ridges in Summerlin and high-rise apartments at the Waldorf Astoria and Veer Towers on the Strip. She has worked with celebrities such as comedian Joe Coy, the CEO and numerous members of the Vegas Golden Knights.
“I just love what I do and looking at beautiful homes with unique features,” Sullivan said. "The luxury segment is fun and feels like it's not working."
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Sullivan, who owned a retail cosmetics store in Los Angeles before moving to Las Vegas in 1999, got into real estate when she bought a home here and had what she called a terrible experience.
"It just piqued my interest that if that's what it's all about, I can do it better," Sullivan said. "The agent didn't know what he was doing and it should have been a nail-biter deal."
Sullivan said she sold a lot of new homes in the $125,000 to $150,000 range early in her career, and it wasn't glamorous. During the crisis, it sold many foreclosed homes to Bank of America and others. It became luxurious around 2013.
"I like the luxury segment of it because there are fewer customers and you can provide a more seamless service and the buyer gets the attention they deserve, compared to 30 deals at $200,000 each, you lose the customer service feel," she said . said.
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Morrow has worked with NBA, NFL and NHL players along with executives. Her high-profile clients include former Las Vegas forward Jason Witten and Norman Powell, a member of the 2019 NBA champion Toronto Raptors and California native, who in July paid $2.72 million for the 6,103-square-foot, six-bedroom and seven baths in the southern mountains.
"Everybody thinks that selling luxury is so glamorous, and the million-dollar question is how do you get into it and how do you sell luxury real estate," said Morrow, who moved to Las Vegas in 2006 from Southern California, where there was truth. property license. She worked here as a bartender and cocktail waitress, but she didn't like it and in 2008 turned to real estate full time during the housing market crash.
“It was in my blood because my dad was a custom home builder and it was my passion because I went back to what I knew and loved,” Morrow said. “I love making things happen for my clients and getting the best deal from every angle. I love design, especially luxury, because every home is so special.”
"I feel like I've made my way so far where I sell mostly luxury real estate," Morrow said. “I set my contributions and have a good measure of both ends of the spectrum.
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Almost every agent wants to get into the luxury business, but it's hard to get a foot in the door in the industry, Sullivan said. It is important to know the customers who buy these homes, which is the 1 percent of the high net worth population.
"A lot of people want to get into the luxury business, but they don't have the connections," Morrow said. "That's the key, but it's also agent relationships where you can text someone at 8 o'clock at night and say, 'My client loves your house, but they're taking off at 9 a.m. and is there still a yes happened to you?'"
Morrow said 90 percent of her business comes from referrals from past or current clients, as well as from agents in other states. The other 10 percent comes from marketing, she said.
Sullivan said she gets referrals but spends money on marketing, with 80 percent of her business being classifieds and 20 percent being buyers. She said digital and social media, especially Instagram, are important in attracting potential buyers.
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"It's understandable when someone is thinking about selling that he would be one of their first choices," Sullivan said.
“I have a lot of respect (for famous luxury real estate brokers) in the city. I feel like I'm in a race… I'm the horse chasing because I'm going to get to that level. It's only a matter of time. They've done this more than I have. I have never been more clear and focused on what I want and the direction I want to go.”
Morrow said there are few women in the luxury business in Las Vegas and called it a tough profession.
"We are changing the game for women in Las Vegas luxury real estate," Morrow said. "It's not just about last names. It takes a tough guy and you have to have thick skin to compete in the luxury market. Not much inventory. It's not like Los Angeles. The racing here is shortened and it's a dog-eat-dog-eat-dog world.”
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Morrow said Council was approached years ago about being on a real estate reality show, but admitted it wasn't the time. It's still something that's "out of her comfort zone," but she wanted to try.
Sullivan said the show will let people across the country know that Las Vegas is more than
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