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Lead generation services can be a great marketing channel for lawyers to get new clients. Compared to SEO, social media, or other types of advertising, buying leads is probably one of the easiest and fastest ways to get more customers for your company. After all, attracting the right leads for your law firm can be time-consuming. But you need to do it if you are ready to handle the influx of new business and capitalize on the leads you receive. In this post, we review the 10 best lead generation services for lawyers, including how each service works, what practice areas they serve, and information about their pricing.
Avvo is one of the largest and most trafficked websites in the entire legal industry, with over 8 million visitors. They use various internet marketing methods (sometimes less popular) to attract people with legal issues to their website.
Their website includes a free legal Q&A service where people can get basic answers to their legal questions from real lawyers, as well as attorney guidance and other helpful legal resources. articles and guides. However, Avvo's biggest selling point for customers may be its professional reviews.
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As much as lawyers may not like the idea of reviews, these days, online reviews are common in all industries. Consumers want an extra layer of trust before purchasing products and services, so creating positive online reviews is an important part of your marketing plan.
In the area of attorney marketing, Avvo boasts over 650,000 contacts made between prospective clients and attorneys each month, making it one of the most effective and widely used lead generation services. Avvo has been acquired by Internet Brands and is now part of the Martindale Legal Marketing Network.
Avvo is a powerful platform that offers a variety of services for clients as well as marketing solutions for lawyers. Each is explained below.
Avvo automatically creates an "unadmitted" attorney profile for each licensed attorney using publicly available information from the State Bar. So, even if you've never visited the Avvo website, you probably have a profile there.
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You can claim your profile for free and start updating your bio and getting reviews. Your profile can be found in the lawyer directory.
Each attorney profile also includes space for clients or other attorneys to submit reviews. People can rate a lawyer on a 5-star scale and write a description of their experience working with the lawyer.
Reviews and average star rating are prominently displayed on each agent's profile, as well as in the attorney directory and search results.
Each Avvo profile also includes a rating from 1-10. The rating was often based on your Avvo use rather than your merit or experience as a lawyer, making this an unpopular move within the early legal profession.
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However, attorneys are gradually starting to adopt the Avvo rating concept, and many are now using it to their advantage from a marketing standpoint. Then, when a prospective client sees your Avvo profile and sees a perfect 10/10 rating, there is an immediate sense of trust.
In addition to attorney profiles, online reviews, and the Avvo rating, Avvo also offers a variety of attorney advertising services to help attorneys get more exposure on the Avvo website and look up on directory pages. solicitor.
These services include display ads as well as custom websites that can be linked to your Avvo profile to more easily monitor the effectiveness of your Avvo marketing strategy as a whole.
Nolo started as an independent source of free legal information and do-it-yourself legal guides over 40 years ago. It was acquired in 2011 by Internet Brands and became part of the Martindale Legal Marketing Network.
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Today, Nolo operates a number of different legal content websites, including the main site Nolo.com, and practice area-specific sites such as PersonalInjuryLawyer.com and CriminalDefenseLawyer.com.
The Nolo Network is one of the largest sources of free legal information online and receives millions of visitors every month. Of these visitors, 100,000 or more have requested to speak to a lawyer.
Nolo primarily uses SEO (search engine optimization) to drive targeted traffic to its websites. These websites have thousands of articles on many different topics, and they primarily attract people who are researching their legal issues online.
For example, if someone goes to Google and types in a query like "California DUI penalties," there's a good chance that Nolo will have a related article on this topic with a high ranking in the search results.
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Along with each article, Nolo features representative profiles from your network, and a call to action to "talk to a lawyer" through which Nolo collects the contact information of your leads.
These leads are sold to attorneys within the same geographic location and practice area for a flat fee. Nolo offers exclusive access to leads, as well as shared access where multiple lawyers sell the same lead.
Branded leads are more likely to convert into customers, but the trade-off is that they are also more expensive.
FindLaw was one of the first online lawyer directories in the early days of the world wide web. They were acquired by Thomson Reuters in 2001 and have since grown to become one of the leading legal marketing and lead generation services for lawyers.
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They offer online legal Q&A forums, attorney guides, and free legal guides and articles for clients. For lawyers, they offer a variety of marketing services including paid advertising, lead generation, PPC campaign management, and website development and hosting.
Like the Martindale Legal Marketing Network, FindLaw takes a one-stop-shop approach to legal marketing. Below are the main activities that they do.
FindLaw drives traffic to its website through a variety of methods including SEO and PPC advertising. All of their free legal content encourages visitors to find a lawyer for more help using their lawyer process.
The representative directory is an important feature of FindLaw for clients. Attorneys can pay for a premium directory listing to ensure they appear at the top of search results when someone searches for an attorney within their practice area and location.
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Like Nolo, FindLaw offers a pay-per-lead service for many practice areas. There are two key differences between FindLaw and Nolo in terms of their approach to lead generation though.
Unlike Nolo which focuses primarily on content and SEO, FindLaw uses targeted online advertising to drive leads to landing pages. They collect leads from these pages with a basic contact form, and then sell them to an in-house attorney.
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