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Selling Avon Pros And Cons
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Our leading global market research database with in-depth data and analysis on passport industries, companies, economies and consumers. Track current and future opportunities to support critical decision making across functions in your organization. find More. You are probably here because you are thinking about becoming an Avon representative and are wondering if it is a good idea.
Maybe you're already working and looking for a lucrative side job to supplement your income, or maybe you need a job that will allow you to work.
Avon was founded in 1886 by David McConnell and is actually the oldest direct selling company in existence.
Can You Make Money Selling Avon?
Now, more than a century later, Avon sells everything from hair serums and face creams to lipsticks, mascaras and more, and has become the world's fourteenth largest cosmetics company, best known for its affordable products and 'Avon Ladies'. Known for.
However, while Avon started out as a direct sales company, in 2005 it decided to switch to a multi-level marketing (also known as "network marketing") business model and is now the world's second largest after Amway. Biggest MLM Company!
MLM stands for Multi-Level Marketing, and the way you make money in an MLM business is by selling products to people you know and recruiting others into the business.
When you recruit a new person and that person starts making money, you will earn commissions from the sales and recruits generated by that person, and this continues on multiple levels (hence multi-level).
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Get salary or any basic salary in mlm. 100% of your income comes from your sales and the sales of your 'team', otherwise known as your 'downline'.
With a company like Avon, the real money lies in the recruiting element of the business.
Think about it - would you rather buy a $3 mascara or a
While very exciting, this type of business model is actually very unsustainable. If everyone in the company employs 6 people and then
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The people employ 6 people, it didn't take long for the entire world's population to be recruited into the company!
For this reason, Not Your Boss Babe recommends never joining MLM, but to give Avon a fair shot, let's take an in-depth look at Avon as a company to see if you can really make money selling Avon. Huh.
If you ask an Avon representative this question, they will tell you that Avon is a great way to make money. The first page of Google is filled with articles written by Avon reps touting how amazing the Avon opportunity is.
They will take a cut of every cent you make with Avon, so they definitely have an incentive to paint Avon in a good light!
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Unlike other MLM companies, Avon does not publish an income statement, which is a document that outlines how much everyone in the company earns by rank and percentage.
Because of this, we don't have any information on churn rates, average earnings, cost of sales, or any other information to help us know whether joining Avon is worth it.
You know, in the Q-2'11 10Q SEC filing, Avon reported net sales of $2.8 billion generated by 6.5 million sellers.
Now, these are not sales made by Avon representatives to the public. This figure represents sales by Avon to representatives as Avon.
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In other words, products that Avon representatives buy to sell to their customers or for personal use.
When we break down these numbers, we can see that Avon representatives spend an average of $144 per month on Avon products.
Depending on their rank in the company, an Avon representative will earn 20-40% commission per product sold (most people are in lower ranks so most earn 20% commission per sale).
This means that if the average sales rep sells $144 worth of Avon products per month, and the average sales rep is also in the 20% commission range, most Avon reps earn $28.80 per month in sales products, or $345.60 per year.
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Consider what Avon representatives earn by recruiting others, which, as we discovered earlier, is where the money is made in MLM.
The only Avon disclosure statements that were ever released were back in 2009, and here we can see the total earnings of Avon representatives during that year:
It's also worth noting that Avon generated nearly $10 billion in revenue in 2009, compared to 2020 when it only reached $3.63 billion. A quick look at this graph on Statistica reveals a pretty steady decline in Avon's revenue since 2011.
This tells us that the Avon representative is likely to earn much more in 2009 than the current Avon representative.
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Another thing to note is that none of these figures take into account the cost of running an Avon business.
Although an Avon starter kit is relatively inexpensive (Avon starter kits range from $25 to $100), you definitely need to spend money on your Avon business if you want it to be successful.
This can include promotional flyers, business cards, brochures, product samples, catalogs, etc., as well as Avon products that you can use yourself to demonstrate their effects and talk about how you can use them. Why do you like it so much? This is why it is always so important to track your expenses (as with any business) so that you know
Although the NYBB doesn't believe that joining Avon is a good business move, there are some advantages to selling Avon, which we'll now look at.
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While Avon certainly has more advantages than many other MLM companies, the bottom line is that becoming an Avon representative is not a good way to make money.
No more than 95% of Avon representatives earn a steady income, but they likely spend a lot of time trying to grow their Avon business.
Lastly, like any other MLM, the business is not structured in a way that will benefit the most people. For anyone to be successful in MLM, there must be a lot of people at the bottom who are funneling money to the top.
To reach the top in MLM is to reach early, when the company is still in its infancy. Avon has been around for over a hundred years, which means it's nearly impossible for anyone applying today to reach the company's top ranks.
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Avon starter kits cost between $25 and $100, but Avon representatives typically include product samples, catalogs, promotional programs, individual products, and more.
You can make money selling Avon, but less than 5% of people make a living with Avon full-time, and most Avon reps make an average of less than $30 a month.
Avon is a multi-level marketing company, which means you don't work for Avon, you work as an independent contractor. This means you have certain rights and your right to sell to Avon may be terminated at any time and without notice. You also have very little chance of making money with Avon.
Disclaimer: Not Your Boss Babe uses affiliate links. This means that if you make a purchase on a recommended site, we may pay a small commission at no additional cost to you.
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Be a real boss by signing up to our exclusive mailing list, where we'll share free resources and tips on how to build and grow your own online business. Welcome to my Avon review. I aim to answer common questions like: how much does it cost, is it a scam, and can you really make money with it. The ultimate goal is to help you figure out whether it's a good fit for you personally and if there are better alternatives.
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