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Buying A Scooter In Italy
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Vespa Scooter Buying Guide
Wasps are more than just scooters. Over the years, they have become an icon of Italian culture and "made in Italy" itself. They were presented endlessly on the big screen in films like "La Dolce Vita" by Fellini or "Roman Holiday" with Audrey Hepburn.
"Vespa is an extraordinary story," Piaggio Group design director Marco Lambri told Business Insider. "This is a story that was born in 1946, after the Second World War, thanks to the intuition of Enrico Piaggio and the genius of the engineer Corradino D'Ascanio. At that time, Piaggio was building in the aeronautical and naval fields and the owners decided to reorient the company to a new field: personal mobility. After the war, Italy had to start over. And with this vehicle, simple, cheap and for everyone, they thought they could make an important contribution."
Vespa has produced and sold more than 1.6 million scooters worldwide. The Vespa debuted in 1946 at a Roman golf club and quickly gained popularity. From selling 2,500 scooters in 1947, it grew more than 20-fold in just three years, selling 60,000 in 1950. The first models were sold for 55,000 lire, or approximately $245 at the time. The prices of the Vespa were very competitive and this, together with its elegant design, is what made it successful.
"The Vespa was born through an unusual chain of coincidences," said Lambri. "Corradino D'Ascanio, its engineer, was not very fond of engines. He designed this Vespa for those who drove it, but without the limitations of the engines of the time. It had to be easy to use, protective, comfortable. . He designed it with that in mind, how he would use it. Its name comes from the exclamation of Enrico Piaggio when he saw the first prototype. Its shape, with a narrow waist and a large rear, resembled a wasp (vespa in Italian). Having said this, he said: " It looks like a wasp!" And so the Vespa was born.
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We visited the headquarters of Vespa and the Piaggio Group in Pontedera, Italy, to see how the iconic two-wheelers are made. The Vespa differs from other scooters in that its body is made entirely of steel prints that are welded together, which is exactly how Piaggio made its planes when it launched the scooter in 1946.
In addition to the Pontedera factory, Piaggio also opened a factory in Vietnam in 2013 to meet the high demand in Asian markets. Scooter rental From €45 E-bike or bicycle rental From €20 Self-guided tours From €10.00 Electric scooter rental From €29
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Read more Monte Baldo. Start in Bardolin. We present to you... the "other side" of the famous Monte Baldo. Climb secret routes up to 1,500 meters, dine outdoors on simple but hearty Trentino cuisine, enjoy views of Lake Garda from a height of almost 2 kilometers and explore the hidden treasures of the Adige Valley that most tourists don't know about. Don't waste a minute, don't drive extra kilometers and don't overspend a single euro. You get the optimal route, discounts from our partners and lots of interesting facts and stories. From €12 7-8 hours 95 km Bardolino
Read more The taste of Valpolicella. Start in Bardolin. This trip was created in collaboration with Stefano Cantiero, one of the greatest connoisseurs of culinary and gastronomic treasures around Verona. Get ready to immerse yourself in the unique flavors of the Valpolicella Valley and the Lessinia Nature Reserve. This is a trip for true explorers who are looking for unique products, unique culinary traditions and unique experts who protect old family traditions. The trip consists not only of tastings, but also of discovering the history of this special territory, where people cherish the gifts of nature and skillfully transform them into real gastronomic treasures. From €12 6-7 hours 100 km Bardolino
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