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T-Mobile may have been the third or even fourth largest mobile carrier in the U.S. for quite some time, but its acquisition of Sprint was enough to pass AT&T in terms of subscribers, and the "non-carrier" thanks to its stellar 5G rollout » It also set its sights on surpassing Verizon and dominating the entire US wireless industry.
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While it's hard to deny T-Mo's many incredible accomplishments and groundbreaking efforts in 5G development, it's also easy to get carried away and exaggerate those accomplishments for publicity purposes, especially against competitors.
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Magenta is basically unbeatable when it comes to commercials and other marketing gimmicks against the competition, but while it would certainly be fun to see the No. Conspiracies aren't always based in reality. That's where the National Advertising Department (NAD) stepped in today, recommending that several 5G speed and coverage claims be changed or discontinued in response to a complaint filed by Verizon.
According to NAD, there are plenty of good things to say about T-Mobile's fast-growing 5G network without misleading or outright lying to customers, but the company has "expressed and implied" that the network is "more reliable than competing 4G or 5G networks" ." Not enough factual evidence to support it.
While T-Mo is actually trying to argue that coverage and reliability are the same thing, the state advertising department disagrees with that interpretation, advising the carrier to stop comparing its service to competitors on this vague metric.
Interestingly, Magenta found no issues with its overall 5G coverage or 5G speed claims, which are considered factual and reliable. That means the carrier can continue to tout its 5G availability advantage over Verizon, as well as speeds over its own 4G and rival 4G services.
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Since NAD doesn't like hyperbole, we shouldn't be surprised that T-Mobile is also being asked to change its optimistic assumption that 5G will "really change our lives." This hyperbole was featured in an ad starring Bill Nye that also misleadingly showed limited availability of Verizon's 5G Ultra Wideband signal and required viewing.
It's clear that Verizon filed a sizable complaint with the NAD, and while the independent self-regulatory arm of the BBB's national program did find that T-Mobile was spared some of the most serious allegations, the list of hyperbole and dirty tricks grows too. to the commonly used animated magenta overlay.
This gives a false impression of "universal" 5G availability, when in fact T-Mobile's 4G coverage is still much greater. As a result, Magenta may need to change its "implementation of controversial coverage maps" to help consumers better understand the sometimes significant differences between 4G and 5G coverage.
Last but not least, the National Advertising Department recommended that T-Mobile stop several video ads entirely. They focus on comparing "non-carrier" 5G performance to Verizon's performance at Miami's Hard Rock Stadium ahead of the Super Bowl, misrepresenting competitors' "typical" speeds, and implying that its 5G network "always" offers no dropouts , signal strength drop, or a return to 4G LTE service, which is not the case today, nor is it.
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Unsurprisingly, T-Mo isn't taking these "advice" at face value, and plans to appeal each unfavorable NAD finding to the National Advertising Review Board. That's what AT&T and Verizon did when they were convicted of similar fraud charges, and if the history of those appeals is any indication, T-Mobile is unlikely to overturn the NAD's decision.
As always, the lesson is to take all the hype with a grain of salt and rely mostly on independent speed tests and coverage reports when comparing the top US wireless providers.
After 5G coverage, T-Mobile now beats Verizon and AT&T in another key metric August 25, 2020 at 8:12 am Daniel Petrov
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Before Ditching Sprint, T-Mobile Unveils Best Prices on Unlimited 5G Plans and Free 5G Phones Daniel Petrov Jul 22, 2020 at 9:47 am . Consumer Cellular is a low-cost cell phone service provider that you may have first heard of through one of their TV commercials.
The ads say the service can cut your phone bill in half, but is the savings worth it? Everything you need to know before signing up for mobile service
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I tried Consumer Cellular for the first time in 2019 and signed up again at the end of 2021 as the service has undergone some major changes.
In this article, I'll explain the pros and cons you need to know before signing up.
Consumer Cellular is what the wireless industry calls a Mobile Virtual Network Operator, or MVNO for short.
I tested with a dozen MVNOs so I can simplify it for you. Unlike Verizon, AT&T, and T-Mobile, MVNOs don't own base stations. Instead, they partner with one or more major networks to provide coverage.
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Consumer Cellular was established in October 1995. It's currently aimed at seniors, though it's available to people of all ages. It has more than four million customers.
Consumer Cellular has two network partners: AT&T and T-Mobile. Clients can access one of the wireless networks, but not both.
I tested Consumer Cellular using the AT&T network. During my 30-day trial, I had no issues making calls and texting from my location in Los Angeles, CA.
During testing, I ran 10 data speed tests using the free Speedtest app and averaged 5G download speeds of over 70Mbps.
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If you currently have service on the AT&T or T-Mobile network, you can look forward to a similar experience with Consumer Cellular.
But if you prefer the Verizon network, look elsewhere. I recommend Visible and US Mobile. How Much Do Consumer Phones Cost?
Consumer Cellular's plan is a good value for those who don't use a lot of high-speed data for a month.
The plan I tested offers unlimited family talk, text, and 5GB of data for $25 per month.
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While there are unlimited plan options, one service costs $50 per month. That's a small saving compared to mainstream wireless networks.
These prices include $5 per month in automatic payments and an e-bill discount. All plans are subject to additional taxes and fees. additional line
Consumer Cellular allows you to share your plan with up to three people. You can add additional lines for $15 per line per month.
If you exceed your data limit, Consumer Cellular will automatically upgrade you to a more expensive plan.
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While there are no overage penalties, customers who switch to another plan will have to pay more for the new plan.
If you don't carefully monitor your data usage with a Consumer Cellular plan, you could easily end up paying more than you expected.
AARP members receive a 5% monthly discount on services. Consumer Cellular says this saves customers an average of $24 a year.
If you do not have AARP, the money back guarantee period is 30 days. Read more about the fine print of this offer here.
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In addition to AARP, Consumer Cellular is partnering with USAA to offer members 5% off monthly services and 30% off all accessories. Postpaid, not prepaid
Consumer Cellular is a postpaid service. The company will send you a bill for the previous month at the end of your cycle.
Most low-cost providers are prepaid. I prefer the simplicity of the prepaid service, which allows you to pay up front and doesn't require a credit check.
If you want to keep your existing device, go to Consumer Cellular's website and make sure it's compatible. Your phone must be unlocked and compatible with GSM network technology.
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If compatible, you can order a free SIM card online. Once delivered, you insert the SIM card into your phone and activate service.
If you're looking to buy a new device, Consumer Cellular's website sells about two dozen Apple and Android phones, and even flip phones.
You can pay for the unit in full or apply for a 0% financing spread for 24 months with a mandatory down payment.
Whether you keep your phone or buy a new one, you can keep your existing number if you want. Learn more about this process here. How does Consumer Cellular customer service work?
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Good customer service is hard to come by, but it's one of the areas where Consumer Cellular has gained wide recognition over the years.
During my 30 days with the carrier, I tested Consumer Cellular's phone and chat support several times. Agents are always helpful and answer my questions
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