Digital Marketing For Solar Companies - A solar installer's website is the backbone of a digital marketing strategy and the final destination for many other solar energy marketing efforts. It allows solar contractors to connect with residential and business prospects at every stage of the buying process by answering questions and highlighting the benefits of doing business with their particular company. But only if it's done right.
A strong site has specific marketing goals, clearly defined customer targets (representing the company's target solar customers), and tells visitors what they need to do and learn. On the other hand, a messy, poorly designed website can undermine efforts to connect with customers.
Digital Marketing For Solar Companies
For many home and business owners, solar installation is an important investment. Establishing a high level of trust from the start is important. This means that browsing the listing company's page must be as seamless as possible, including everything from fast load times, mobile responsiveness and modern design to relevant, relevant information and compelling calls to action (CTAs).
Viraj Solar Energy
In today's article, we discuss the various elements that go into making a solar installation website a powerful tool in a company's solar sales arsenal.
Overall, installers should aim to make the look and feel of their solar website as impressive as possible. Use the highest quality images possible (not just generic or low-quality images) and modern design and layout, and keep the following guidelines in mind to make every website interesting.
Header and footer navigation menus should be clearly labeled and integrated. Avoid confusing titles (ie don't call “About” something like “Background” or “Profile”) and make good use of sub-menus to avoid clutter or confusion. Finally, don't bury important things like contact information or the blog in a small font in the footer.
A long page of unbroken text is death to readers. They want to be able to scan a page in seconds and get the gist of it before diving into it with easy-to-read titles, subheadings and indexes. Wrap text or create hyperlinks to reduce the amount of text to read in a paragraph. Include interesting images and quotes to break up text and highlight important information. Use spacing, colors and font size to make your text stand out and not clutter.
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All the speedy designs in the world can't create content that truly connects with a company's prospects. Use the language that speaks most effectively to specific customers. For home and business owners alike, a conversational, personal writing style is often helpful. Language should be concise and customer-focused - use “you” instead of “we” as much as possible.
Headlines and subheadings should inform the reader about solar energy and highlight the benefits of a particular company's services (that's the difference between "Rooftop Your Solar System" and SunPower's "Complete System, Designed to Work Together"). Avoid heavy jargon or confusing technical language in your text.
The Clear Solar website does a good job of communicating what sets the company apart in language that addresses customer concerns.
A company's home page should clearly communicate its mission, what it does, and what customers can do when they arrive at the website. The text should be relevant to the company's main customers, whether they are luxury home owners, city dwellers, car dealers or educational institutions. Use CTAs that are easily accessible by prospects at every stage of the buyer's journey, such as links to explore financing or installation or a button to schedule a consultation. Strong social proof such as key testimonials or short video success stories can establish credibility quickly.
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Success stories validate the company and build deep loyalty among homeowners and businesses. They can range from a well-produced video to a three-page story, filled with photos, key quotes from customers and installers, and quick stats. Providing the option to download samples is great for a commercial customer who wants to transfer them to the office. Incorporate lessons from each industry the company operates in and use profit-based headlines such as "Protecting Your Roof When Installing Solar" and "Solar Lowers Auto Dealer's Operating Costs, Increases Profits."
If possible, take quotes and photos from real customers and present these projects as stories that include customer experiences, tested solutions, and overcome challenges. All of these have a greater impact than other images of insertions and dry exits of letters.
For installers working in the commercial solar sector, it is very effective to have a dedicated section on their websites that has all the information needed for business and government prospects to make decisions. If applicable, have a clear profile of each industry with profit-driven headlines and targeted content that addresses the customer needs and concerns of that industry.
It can also help to link to business courses, FAQs, related blog articles, and valuable product offerings. Wrap it all up with a compelling CTA like an offer to consult with a business buyer ready to chat or download a special report on financing and commercialization for someone who wants to do more research. And if commercial postings make up a large portion of the submitter's business, they may want to consider having a search engine-optimized business blog.
How Does A Well Planned Digital Marketing Strategy Benefited Canada Based Solar Products Company?
The installer's "About" or "Contact" pages are important opportunities to build trust and provide easy access to the company. Again, the language here should be free of industrial jargon and business clichés. Include real photos of the company's team members, whether it's photos of each management team or photos of the entire team in front of the company's headquarters. Sharing names and faces is a great way to show the people behind the company—the kind of people who will be walking around the back yard prospecting and climbing on the roof.
Provide trust with multiple ways to contact the company - location contact information, form, phone number, email, etc. Always make social media buttons prominent throughout your site.
Semper Solaris, a veteran-owned solar company that employs many veterans, has an "About Us" page that highlights the company's values and origin story.
Solar content marketing, using educational and industry-related content to drive leads to the site, can be a powerful addition to a company's marketing efforts. Relevant, relevant reading in the form of a blog, e-book, infographic or white paper can go a long way in establishing a company as an industry authority.
Solar Energy Basics
This content allows companies to use keywords and links to increase their ranking in search engine results (search engine optimization or SEO). Placing background material behind the application form is a great way to collect contact information from potential customers. We will discuss content marketing and SEO in more detail in the next post in this series.
There are many factors that go into making a solar website an effective hub for solar digital marketing campaigns. Incorporating even a few of these tactics into the installer's website can help increase website traffic and customers.
This article is part of Aurora Solar's ongoing design and marketing software series, which provides guidance for solar companies to develop a digital solar marketing strategy to connect with more customers. We explain the value offered by different digital marketing options and highlight specific strategies for making the most of each.
Sara Carbone is a content writer for Aurora Solar, developing educational content to help solar companies operate more efficiently. He also owns his own copywriting company that creates custom content for solar marketing campaigns based on years of experience researching the industry and working with solar contractors on their pain points and goals. You can follow her on Twitter at @SaraSolarWriter. How can digital marketing help solar companies increase sales during Covid-19? ("Digital Media Marketing" Image courtesy of Marketing Eye Global)
Renewables As A Solution
How do you survive as a business and continue to interact with your customers? Our marketing expert Oluoch has the solar business covered in this article. Here are the key points discussed:
If you want to learn more, we invite you to join our webinar on the topic: How to stop communicating with Solar customers during social isolation?
The corona virus (Covid-19) has disrupted the way we work and our participation as a community. Cities, states and countries are shutting down, slowing down the economy. In times of crisis, it is important that you adapt your marketing and production strategies to ensure that your business continues to make money and thrive after this pandemic.
How are solar companies doing their marketing in this time of Covid-19? We will look at how solar companies can benefit from the current situation:
Indonesia's Solar Future
Gone are the days when other digital media were considered fads. As a business tool, digital media is no longer optional. It is an important channel to reach your customers. The popularity and following of a business found on digital media platforms means more visibility and power for the business.
The Internet and digital media have become an important market for reaching potential customers and selling solar products and services. Worldwide, there are more than 3 billion internet users - and counting
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