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Consumer Behavior Buying Having And Being 13th Edition
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Amazon.com: Consumer Behavior: Building Marketing Strategy Ebook
For consumer behavior courses. The #1 best-selling text in consumer behavior courses, Solomon's Consumer Behavior: Buying, Having, and Having covers what happens before, during, and after a purchase. It examines how having (or not having) certain products affects our lives; Specifically, how these institutions affect how we see ourselves and each other, especially in the social media and digital age. In the 13th edition, updated material reflects key marketing trends and changes affecting the study of consumer behavior. As we are all consumers, many topics are relevant to students professionally and personally. This theory makes it easy to apply outside of the classroom and keeps an edge in the changing and evolving field of consumer behavior.
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Solomon: Consumer Behavior: Buying, Having, And Being, Global Edition, 13th Edition
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This book is in very good condition and will be useful for my class. It actually arrived earlier than expected. thank you very much.
Mba Textbook Printed: Consumer Behaviour 13th Edition Michael R. Solomon, Hobbies & Toys, Books & Magazines, Textbooks On Carousell
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