Elvis Wedding Chapel Las Vegas - Engaged couples heading to Las Vegas eagerly awaiting an Elvis-themed wedding may be sorely disappointed to find that neither Elvis nor his likeness will be allowed in the building.
The company that controls Elvis' trademark name, likeness and likeness, Authentic Brands Group (ABG), decided to crack down on unauthorized users, issuing a cease and desist letter in early May to Chappell's promise to take the king to the wedding. .
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Along with clothing brands such as IZOD and Nautica, ABG manages the trademarks of artists and sports figures such as Elvis, Marilyn Monroe, Muhammad Ali, Julius Erving and Shaquille O'Neal.
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In general, "When you get into the U. of Maryland School of Business. "You have to be your own watchdog."
Trademark names can be worth a lot and company trademarks can be worth billions. Companies that don't watch out for infringers could lose control of their trademarks, says Boyd. "You don't want your brand to become generic, or participate in full or partial brand abandonment." Just ask Kimberly Clark, owner of Kleenex.
Boyd was surprised that ABG had only now decided to go after trademark infringers. "ABG acquired Elvis around 2013," he says. "So we're talking a 10-year window. There's always been Elvis wedding chapels and themed parties in Las Vegas. Why do that now?" The influence of a new Elvis movie
It could be related to the soon-to-be-released Elvis biopic directed by Baz Luhrmann, says Boyd. "So there could be an increase in demand for the 'King of Rock and Roll'."
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Trademark laws don't apply to Elvis' live shows or tributes, says Boyd. That's because it's a publicity law right, he says.
Still, the advertising exception doesn't cover everything. "If I use Elvis to lure people into a store, with everyone dressed like Elvis, so customers can say they got their iPhone from Elvis - that's not going to work," says Boyd.
This can be a case where trademark owners shoot themselves in the foot. While boomers can relate to Elvis, the younger generation may not know much about the King. "All the chapels in Las Vegas keep his memory alive," says Boyd. “They were doing an [ABG] service and it will have a chilling effect and shut them down. It may come back and bite them if they are too aggressive in protecting their rights.
It's always possible that ABG will end up making deals with all the chapels, allowing them, for a fee, to revert to using Elvis' image, and that cease and desist letters are just the first step in that process, says Boyd. No More Elvis-Themed Weddings at Las Vegas Chapels The company that owns the name and image of Elvis Presley is ordering Sin City chapel operators to stop using "The King" in themed ceremonies. Some say the change can slow down their business.
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Elvis impersonator Brendan Paul (right) walks down the aisle during a wedding ceremony for Katie Salvatore and Eric Wheeler at the Graceland Wedding Chapel in Las Vegas. John Locher/AP Hide Caption
Elvis impersonator Brendan Paul (right) walks down the aisle during a wedding ceremony for Katie Salvatore and Eric Wheeler at the Graceland Wedding Chapel in Las Vegas.
LAS VEGAS — Las Vegas love chapels that sport the likeness of Elvis Presley could end up becoming heartbreak hotels.
The licensing company that controls the name and likeness of "The King" is ordering Sin City chapel operators to stop using Elvis in themed ceremonies, the Las Vegas Review-Journal reported Monday. Authentic Brands Group sent cease and desist letters in early May to several meetinghouses, which are expected to comply by now.
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"We're a family business and now we're hanging out with the big dogs," said Kayla Collins, who operates LasVegasElvisWeddingChapel.com and Little Chapel of Hearts with her husband. "This is our bread and butter. I don't understand. We've just hit our stride again through COVID, and this happens."
Clark County Clerk Lynn Goya, who spearheaded a marketing campaign promoting Las Vegas as a wedding destination, said the order that chapels stop using Elvis could not come at a worse time for the industry.
The city's wedding industry generates $2 billion a year, and officials say Elvis-themed weddings account for a significant number of ceremonies.
"This could destroy a part of our wedding industry. Several people could lose their livelihoods," Goya said.
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At a chapel this past weekend, his Elvis impersonator donned a leather jacket, jeans and a fedora for a "rock 'n' roll" themed ceremony, the Review-Journal reported.
Graceland Wedding Chapel, which hosts 6,400 Elvis-themed weddings a year, has yet to receive a notice, according to manager Rod Musum.
The licensing company oversees the properties of big names like movie stars Marilyn Monroe and boxer Muhammad Ali and 50 consumer brands.
In the cease-and-desist letter, the company said it would stop unauthorized use of "Presley's name, likeness, voice and likeness and other elements of Elvis Presley's persona in advertising, merchandise and otherwise". The letter also said that "Elvis", "Elvis Presley" "and "The King of Rock and Roll" are protected trademarks.
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The order is not expected to translate into legal action against Elvis-themed Las Vegas shows like "All Shook Up" because impersonating someone for live performances like the show is considered an exception under the right of publicity act. Nevada, according to Mark Tratos, a local attorney who helped write the statute.
Kent Ripley, whose business is called Elvis Weddings, said he has never encountered this problem in 25 years of acting as Elvis.
"They want to protect the Elvis brand. But what are they protecting by taking Elvis out of the public eye?" Ripley asked. After 35 years together, Hugo and Sally Knight of Ireland kiss during their wedding ceremony as Elvis Presley impersonator Brendan Paul sings at the Graceland Wedding Chapel in Las Vegas, Thursday, Feb. 14, 2019. (Caroline Brehman/Las Vegas Review-Magazine ) @carolinebrehman
Gary Kim cheers with his daughter Lola during the Elvis themed ceremony to renew their wedding vows at the Viva Las Vegas Wedding Chapel on Saturday, June 3, 2017. Patrick Connolly Las Vegas Review-Journal @PConnPie
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Ron Dekar, owner of Viva Las Vegas, makes his appearance as Elvis as he introduces Gary and Julie Kim to renew their wedding vows at the Viva Las Vegas Wedding Chapel on Saturday, June 3, 2017. Patrick Connolly Las Vegas Review-Journal @PConnPie
Celine Zind, left, and her fiance Frederic Spenle listen to an Elvis impersonator as he conducts an Elvis-themed ceremony at the Viva Las Vegas Wedding Chapel on Valentine's Day 2017 in Las Vegas. (Christian K. Lee/Las Vegas Review-Journal) @chrisklee_jpeg
Emily and Sheldon Smith sing along with Elvis impersonator Jesse Garron during their wedding renewal ceremony at the Little White Wedding Chapel on Tuesday, Nov. 12, 2013. The Montrose, Colorado couple renew their vows in days special since the original wedding. days. They were married on October 1, 2005. The couple decided to have an "Extravagant Elvis Wedding in Las Vegas" to commemorate the sequential date of 12-11-13. (David Becker/Las Vegas Review-Journal)
The company that owns the king's likeness is cracking down on Las Vegas chapels that book Elvis-themed weddings and adopt his persona. The Authentic Brands Group (ABG), which licenses Elvis Presley-related merchandise, issued a cease and desist letter dated May 19 to several Las Vegas chapels.
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"This couldn't happen at a worse time. It's not a good thing," said Lynn Goya, a Clark County clerk who chaired the Las Vegas wedding marketing campaign, on Monday. "It could destroy part of our wedding industry. Several people could lose their livelihoods."
ABG is a licensing company that manages the properties of Marilyn Monroe and Muhammad Ali, and its holdings include about 50 consumer brands (Shaquille O'Neal is among the main investors). In this case, the ABG intends to prevent the unauthorized use of (quoting the company's document) "the name, likeness, voice image and other elements of Elvis Presley in advertisements, merchandise and other elements of Elvis Presley".
Issued and signed by an ABG lawyer, the letter explains that if an "offending chapel" fails to comply with the terms of the document within a week, the company's lawyer would advise it to seek legal action. The date would have been May 27th, or last Friday. As of Monday, no chapels reported being contacted by ABG.
These targeted businesses include chapels that specialize in or offer Elvis ceremonies or have the King's image as part of their name and logo. Viva Las Vegas / Vegas Weddings, The Elvis Chapel, Elvis Weddings and Las Vegas Elvis Chapel are among those confirmed to be notified. Las Vegas meetinghouses, and dozens more, have just begun to recover from the COVID shutdown and a nearly two-year loss of business.
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It is likely that a chapel and the ABG could reach a financial licensing agreement to continue business as usual. The timing of the ABG action falls just before Baz Luhrmann's highly hyped "Elvis" biopic is released.
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