Way To Advertise Your Business - I've seen my fair share of failed businesses that had great products and services but weren't commercially successful.
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Way To Advertise Your Business
The only problem - I have no idea how to market my stuff and find customers! Starting an online business is only part of the process, you still have to market it.
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If I had this guide my life would be a lot easier because I would know which online marketing strategy to use.
1. SEO Optimize Your Content: If you have written content on your blog, you will want to optimize your content for keywords. This will give you a lot of search traffic. Need some blog SEO tips?
2. Build an attractive website: A great looking website helps you build an exceptional brand and make a great + professional first impression. If you need a website but can't build the website of your dreams, check out My Amazing Websites, my ready-made website kit for you that comes with premium Divi themes for a fraction of the price.
3. Create a social media profile: Today, even your grandmother will look at the presence on social media to see whether the business is legit or not. Needless to say, social media networks are a great place to market your business.
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4. Build an Email List: Building your email list is important. seriously. Doing. If you need explaining/help with this, here are some related posts:
5. Connect your personal Facebook profile to your Facebook business page: This does a number of things. Your personal contacts will see your business and may give you referrals. Plus, when you network with other Facebook business pages or Facebook groups, they'll naturally come to your profile to try to learn more about your business. You can do this by adding your Facebook Business Page as your current place of work and setting its privacy to Public.
6. Go on Facebook Live / Periscope / other live streaming tools: In today's noisy world of the internet, going live cuts out all the noise, allowing you to connect with your audience very quickly. And that's what you want, isn't it?
7. Conduct Webinars: Online workshops are a great way to warm up cold traffic and market your product and service. (Sideplug: my webinar "3 Key Strategies to Increase Your Blog and Email List Traffic" is exactly what you'll love!)
How To Promote Your Business
8. Run a Viral Gift: Not just any gift - your gift should have a viral component. Give more points to people who share gifts. If Your Gift Is Really Valuable, Your Business Could Explode
9. Ask for references from former customers: People will always trust their family and friends when they see any advertisement. This is a free and fast way to get more customers. The problem is: are you going to do it?
10. Post a video of your offer: In just minutes, you'll be able to tell new people 1) what you do 2) how you can help them 3) why they should buy. Are videos used as marketing collateral – in the form of advertisements, on your social media profiles to engage your audience.
11. Create and Share Infographics: Well-designed infographics are in high demand. Create great looking infographics, pin them on Pinterest, share them with multiple online communities. Infographics have a high potential to go viral.
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12. Join Facebook/LinkedIn groups: The effectiveness of this will depend on what industry you are in. Join a group that has many of your ideal customers, this will help you understand the problems of potential customers. You will also be able to interact directly with members and promote your business.
13. Share on the Google+ Community: Google+ may be almost over, but the Google+ community is still very much alive. Depending on your region, this may or may not work for you. Google+ communities work like Facebook groups - your ideal customer may be right there.
14. Get on Twitter and start talking to people: Use the search bar and find people who are tweeting about relevant keywords related to your work. Press answer. Bomb.
15. Start a joint venture with others in your field: These people don't have to be competitors - the two of you can share an audience and grow together. For example, you can invite someone with a large audience to co-host a webinar with you, and then you can offer your own great freebies in a joint venture webinar.
Solution: 101 Ways To Advertise Your Business Online And Offline
16. Join someone's program and become their star student: They will be incentivized to promote and mention you because it puts them and their product in a good light.
17. Don't hesitate to compliment your competitors (or anyone for that matter): If you've tried a particular technique someone taught you and it worked, make sure you tell them. . You may be featured!
18. Going to other people's events: This showcases your expertise, and establishes you as a leader in your field. You can also offer your product/service as an up-sell to what you offer as a guest teacher. For example, if you're a lawyer, you can teach people how to protect their legal assets... then sell them template contracts or consultations.
19. Put a Social Sharing Plugin on Your Site: Ask people to share your content. Most of the time, people don't share because they think you don't need them in the slightest. Make it clear that your business operates on stock and ask for it. Some free alternatives are Sumom or Shareaholic, but I personally use Social Warfare and prefer it because of its light weight. I highly recommend Social Warfare if you are looking for a reliable social sharing plugin
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20. Create free content and ask people to share over and over again: If you've created something good, people will want to return it by sharing your work with the world. Focus on making an exceptional lead magnet.
21. Do Free Challenges: Create actionable challenges to engage your audience (eg: like my free 7 day blog starter challenge), you can even offer them a product afterwards.
22. Offer people free space on your course/offer free calls with you: Most people are afraid to give away free stuff because they fear it will make their brand feel "low". I ask you - would you prefer to remain invisible or help someone and they will praise you? When you're just starting out and *yet* can't find anyone to pay you, I think it's important to offer free sessions, get results from people, to prove you're good enough for your stuff. You know, it's wise to have lots of testimonials. They'll naturally recommend you to new clients, plus you now have a testimonial to show potential clients. the only cost? your time, or the cost price of your product.
23. Take advantage of the holidays to drive sales: People are in a buying mood and this gives them a natural time frame to shop!
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24. Get Directories like Yelp and Google Places: This is a must if you are an offline business and looking forward to marketing your business online.
25. Paid Social Media Traffic: Don't have the patience to wait for organic or word of mouth traffic to come your way? Paid traffic is the fastest and most efficient way to market your business. If your position and bid are right, you could be running a profitable business tomorrow. There are many different ways to do this on social media: Facebook Ads, Twitter Ads, Promoted Pins, etc.
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26. Other Paid Ads: Not only social media, there are other ways to get paid traffic. Some examples: Google Adsense, Banner Ads, etc.
Free Ways To Advertise Your Small Business
27. Create Your Own Affiliate Program: This Is A Great Way To Get More Customers - Get Them
28. Guest Post on Big Sites: Guest post on big sites, so you can reach a large audience of others. Also, guest posts have a relatively long shelf life. You continue to earn subscribers from guest posts as long as the post exists.
30. Create a content pool, email these influencers and they will share it with their audience.
31. Throw a great launch party whenever you do something new: It generates publicity, keeps people focused and puts you on the radar of potential customers.
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32. Republish your content on Medium: Medium is a great platform to share your thoughts, and you can republish your posts there to attract more attention to your content after publishing it on your website. Are.
33. Use WiseStamp and update your email signature: WiseStamp acts as a moving billboard for your business every time you send or reply to an email.
34. Be friendly with fellow bloggers - support each other and carry on: You might say that this is not something I am naturally good at because I am a blogger.