80 East Harmon Avenue Las Vegas - Elara (formerly known as PH Towers) is a 52-story timeshare building at 80 East Harmon Avue in Rye, Nevada, located behind the Planet Hollywood resort operating on the Las Vegas Strip.
After two failed projects on the property, Robert Earle and David A. Siegel partnered in 2005 to develop a hotel and timeshare project called PH Towers. Construction began in January 2006 and the tower was closed in July 2008. The project opened in December 2009 at a cost of $660 million, but plans to build more towers were shelved.
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When it opens, the tower will have 1,201 units, about 200 of which will be used as time shares, while the rest will be used as hotel rooms for the Planet Hollywood resort. The tower is owned by Siegel's Westgate Resorts, while Earl's Planet Hollywood International, Inc. Market the tower and manage operations. Harrah's tertainmt purchased the Planet Hollywood resort in 2010 and took over the marketing and operations of PH Towers. Due to financial difficulties, Westgate Resorts sold the tower in 2011, and Hilton Grand Vacations was appointed to rebrand it and handle sales and marketing. The tower was built as Elara in March 2012.
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In 1998, Aladdin Gaming planned a new Aladdin Resort on the Las Vegas Strip, as well as the Aladdin Music Project, a $250 million resort that would include 1,000 hotel rooms and 50,000 square feet (4,600 m).
) casino. The Aladdin Music Project, part of the planned Aladdin complex, will be developed in partnership with Planet Hollywood International, Inc. and will be built on 5 acres (2.0 ha) located southeast of Aladdin at the intersection of Harmon Au and Audrey. The road. However, Aladdin Gaming withdrew its partnership in late 1998 due to concerns that Planet Hollywood could not produce a $41 million commitment to the Aladdin music project.
In June 2000, Aladdin Gaming was negotiating with an unnamed partner to develop a high-rise hotel and condo project on Audrey Street, located behind the Aladdin Resort, which was still under construction. The project is a vision for a $200 million complex that will include 100 to 150 apartments and provide easy access to Aladdin Resort. Richard Geglein, CEO of Aladdin Gaming, said the deal has not been signed, but "long term, we definitely want to do it." In the proposed plan, Aladdin Gaming would sell approximately one acre, located in the northeast corner of the Aladdin property, to the partners in exchange for minority ownership in the new project. The partners will own the majority and provide the necessary capital to develop and manage the hotel and residential units.
In November 2000, it was announced that a five-acre parcel, southeast of Aladdin, would be sold to The Atha Group LLC, New York. At the time, the site for the proposed project was occupied by temporary construction trailers used during the construction of Aladdin and Desert Passage Mall, which opened in August 2000. Ata Group plans to close the deal in February. 2001, and hopes to complete construction of the project within two years. At that time, the project was planned to include 350 hotel rooms and between 150 and 200 apartments. The condominium portion of the project will encompass 800,000 square meters (74,000 square feet).
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). The project is expected to be 35 to 40 stories, but plans have not yet been finalized as to whether the project will include one or two towers. The project is to connect with the desert pass.
In August 2001, Aladdin officials announced that the project had been canceled and that there were plans to sell the five-acre property to help the financially struggling Aladdin resort.
Robert Earle, the founder and CEO of Planet Hollywood International Inc., led the group that purchased the Aladdin Resort in June 2003. Earle, who lives in Orlando, Florida, used to be a neighbor of Westgate Resorts founder David A. Siegel. Earle and Siegel began discussing a timeshare project in Las Vegas in 2000, in which Westgate had marketed timeshares there. After Earl's group bought Aladdin, talk of a timeshare project in Las Vegas got serious.
Details were finalized over a 16-month period until in April 2005, Westgate Resorts announced it would build a 52-story, $400 million tower on a five-acre property southeast of Aladdin. Westgate is financing the project, which will be managed by Starwood. Construction will begin later that year, with completion of the first unit scheduled for New Year 2007. . Las Vegas-based Klai Juba Architects was hired to design the Planet Hollywood makeover, as well as the timeshare tower, which features blue glass.
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Construction on the $750 million Planet Hollywood Towers began on the morning of January 19, 2006. Bovis Ld Lease is to oversee construction, with construction expected by the end of 2007.
It was erected on July 2, 2008, during a ceremony with actor Sylvester Stallone and Nevada Governor Jim Gibbons as guests.
In July 2009, Planet Hollywood began hiring 800 workers for the PH Towers, which will undergo renovations in October, following an official opening the following month.
At the end of September 2009, the tower was scheduled for December. At the time, two additional towers were scheduled to open in November 2013.
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The first tower was completed at a cost of $660 million. Construction of additional towers never began.
The first residents moved into the tower on December 18, 2009, as part of a soft opening, while hotel guests are expected to move into the building starting on December 28, according to an official plan in January 2010.
The tower is touted as the tallest skyscraper in the world, and the sign above the building has the largest font of any sign on the Las Vegas Strip.
About 200 units will be used as time shares, while the rest will be used as hotel rooms for the Planet Hollywood resort.
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After the opening of PH Towers, the Planet Hollywood resort was in the process of being sold to Harrah's tertainmt, which became the tower's new marketer and operator the following year.
The Westgate Resort began to suffer the effects of the Great Recession, as banks reduced sales at the tower. In November 2011, Resort Finance America LLC acquired a controlling interest in the tower and appointed Hilton Grand Vacations to rebrand the tower as part of Hilton Vacations. Hilton will also provide vacation ownership sales as well as marketing services. At the time, there were more than 12,000 owners in the timeshare tower, who were not affected by the sale.
The tower was later sold to LV Tower 52 LLC. On March 1, 2012, the property was rebranded as "Elara, Hilton Grand Vacations Club".
After three months of negotiations, the Tutor-Saliba Corporation filed a lawsuit against Westgate Resorts in May 2010 for $19.3 million, claiming it owed money for the construction of the tower. Mark Waltrip, chief operating officer of Westgate Resorts, denied the allegations and said Tutor-Saliba owed Westgate Resorts $18 million, "including overcharges, credits for work not performed, damages paid for unplanned performance and failure to meet plans and specifications." on project." Waltrip also said, "We have made every effort to work with Tutor-Saliba to resolve these issues."
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In 2013, Clark County Circuit Court ruled that Tutor-Saliba was owed $19.3 million by Westgate Resorts. The decision was appealed, but the Nevada Supreme Court upheld the decision in favor of Tutor-Saliba in May 2017.
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