State Farm Agents Las Vegas - FIRST ON FOX - State Farm quickly dropped a controversial partnership that boosted the books on gender fluidity in children last month when consumer research launched a "Like a Creepy Neighbor" campaign, but low internal morale, angry agents and a company ranking 100 Associate anniversary celebration.
Consumers Research launched the next phase of its campaign against State Farm on Monday, with a new site, AskStateFarmWhy.com. The website allows people to sign a petition asking State Farm to hire a third party to audit all programs aimed at children, identify all schools, public libraries and community centers where the books were donated, publish the results and tell parents where the books were. to inform Donations are made available to children.
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"The campaign is called 'Ask State Farm Why?' And it should coincide with the 100th anniversary of the founding of this company and its celebration of that anniversary in Las Vegas. We want to remind State Farm agents and especially State Farm executives, like CEOs, that they still have work to do to clean up the damage. They America's kids did," executive director of consumer research Will Heald told Fox News Digital.
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Hield's group was behind the "Like a Creepy Neighbor" campaign that shocked State Farm agents and employees across the country when it was revealed that insurance giant State Farm had asked Florida agents to provide LGBTQ+ books for children. Through a partnership with the GenderCool program – which describes itself as “helping replace misinformed views with positive experiences by meeting transgender and non-binary youth who are thriving”.
Consumers Research, a conservative nonprofit, launched the website LikeACreepyNeighbor.com, which provides information and ways to take action against State Farm. The group also produced a 30-second ad titled "Like a Creepy Neighbor," which mocks the company's slogan and begins with a narrator declaring that State Farm is a good neighbor before asking, "But a good neighbor will have five goals. - How many years to talk about sexual identity?
The new ad begins with the narrator, "State Farm says it's a good neighbor. But would a good neighbor target five-year-olds for sex-identity conversations? State Farm spent six months asking employees to donate guides to being transgender to the public. for school.”
The narrator then states that the books make kindergarten students "question their identities" and "What is State Farm doing about this?" How should parents know where to find books before asking?
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State Farm ended a partnership after it was accused of hiring agents to push books on gender fluidity to young children. (The Gendercool Project)
The initial campaign caused widespread backlash, and State Farm emailed employees less than 24 hours later to announce that it would no longer participate in the GenderCool program. But several State Farm employees and agents contacted Fox News Digital on condition of anonymity to express dismay that their employer is pushing a left-wing agenda regarding children.
Another current agent told Fox News Digital that an internal statement about the GenderCool program "aligns with other progressive ideals that have been pushed on us over the last few years in training and the like."
State Farm Chairman Michael L. Fox News Digital of the National Association of State Farm Agents. Also received a letter sent to Tipsord telling him that Xandercool's statement of lack of confidence in the company as a result of partnering with left agents is "heartbreaking."
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Heald doesn't believe State Farm has done enough to offset its role in getting these books into classrooms across the country. He wants to know where the books are, how many kids have read them, how this happened without State Farm officials shutting it down, who knew and when they knew, and other such programs the company is involved with.
"The books they donated are, you know, transgender and training, which are aimed at five-year-olds. They're still in schools and public libraries. And State Farm has done nothing to correct and stop their wrongdoing. America's children are running. The damage they have caused,” he said.
As part of the new campaign, Consumer Research will begin running an updated version of the ad with an emphasis on Las Vegas, where thousands of State Farm agents will gather for the company's 100th anniversary.
"Part of the campaign will include a mobile billboard around the convention center and Las Vegas Strip, reminding State Farm that they have a moral obligation to clean up the damage they've done to American youth, and specifically asking why they should clean it up. Denying. Up.", Hild said. "To undo the damage, audit programs that target children, check where they've donated a book, and then make the audit public and list the places they've donated, so parents can be sure that your children are Not being damaged by the elements."
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Heald believes that State Farm bosses may want to simply ignore the criticism and hope it goes away, but they will be forced to undo the damage they've already done because customers and employees are fed up with far-left activism.
"We have heard overwhelmingly from both State Farm customers and agents that they are outraged that State Farm would engage in this type of heinous activity targeting children as young as five years old. No, we will continue to pursue them," Heald said. "Until they can clean up these books, get them out of the hands of five-year-olds, they can't even start saying again that they're a good neighbor, a scary neighbor, and people might want you to join the campaign. , you AskStateFarmWhy. com."
Consumer research has already launched campaigns against other companies, including BlackRock, Levi's and American Express, as the debate over the corporate awakening rages.
Brian Flood is a media reporter for Fox News Digital. Story tips can be sent to [email protected] and on Twitter: @briansflood. When it comes to marketing a business or product, advertisements are one of the most effective forms of advertising. It's important that they are engaging enough to keep visitors interested, otherwise they run the risk of potential customers switching channels and not responding to commercial calls to action. When most companies find an effective or popular formula with their advertising, they tend to make the most of it. Of course, you can't do the same thing every time and expect different results, so most companies also try to create a series of ads that use their popular base in different situations. From the Geico Gecko to Progressive's Flo, companies have used their marketing mascots to create quirky 30-second scenes that are as iconic as Popeye and spinach.
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In recent years, no mascot has been more popular than State Farm's Jake. It all started in 2011, when State Farm released an ad showing an agent trying to serve a customer at 3 a.m. The point of the commercial was that State Farm is always accessible to its customers, even early in the morning. However, the commercial decided to add a creative and comedic twist.
A male customer is seen sneaking around the living room while a State Farm agent named Jake whispers about his insurance options. The man's angry wife comes downstairs and immediately accuses her husband of talking to another woman before picking up the phone to steal a new phone from the agent. Never considering that her husband is actually talking to a State Farm agent named Jake, the wife mocks the agent and demands to know what he's wearing. To this, Jack simply replies, "Uh...khaki?"
The line became an instant hit with audiences, leading State Farm to run it for several years before deciding to expand the storyline in 2019. In the original ad, Jake of State Farm was a real State Farm employee whose real name was Jake and who won an audition from the company to be a commercial. Although the character still bears his name, the original Jack was not a trained actor, so when State Farm finally decided to capitalize on the character's popularity, they decided to go in a more professional direction.
So, the company hired aspiring actor Kevin Mims, who is now the current agent of "Jake from State Farm." The company even used old footage from its original ad and inserted new footage of Mims reciting the infamous "khakis" line one last time to capitalize on the commercial before "rebooting" Jack's character.
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Since then, Mims has been featured in numerous State Farm commercials over the past three years and has quickly become as recognizable as his peers Gecko and Flo. With so much popularity, Mim must be getting paid well.
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